A Taste of Tradition

Crafted in the heart of Bloomington, Indiana, Hoosier Gameday Lager is more than just a beer. It's a bridge back to those cherished college days, a toast to our shared history, and a way to make new memories. 

Now Shipping Nationwide

We heard you, loud and clear! Hoosier Nation spans far and wide, and we've worked tirelessly to bring Hoosier Gameday Lager to you, no matter where you are. Whether you're tailgating, watching from your couch, or just longing for a taste of Indiana, we've got you covered.

A Beer as Iconic as IU

Packed in candy-striped glory, each can is a nod to our beloved tradition. It's not just a beer; it's a piece of IU history. Designed with love by Hoosiers for Hoosiers, it's the perfect companion for reliving your glory days or creating new ones. With a moderate 4.7% ABV and a smooth, rich flavor profile, this Vienna Lager is perfect for any occasion, especially game day.

For You, For IU

Every sip supports a cause close to our hearts – a portion of all sales goes directly to IU student scholarships through Indiana University's Licensing & Trademarks Program. Turn your love for IU into support for the next generation of Hoosiers and indulge in the crisp, refreshing taste of tradition. 

Go Hoosiers!